After attending the University of Michigan and New York University graduating with a BFA in Film, Larry embarked on what was to become a storied commercial directing career. A true visionary, Larry relishes being involved in concept development and design whenever possible. He recognizes that there is an exciting evolution going on in the production business, one that lets directors get back to being creative film makers. Larry has worked in numerous formats, and projets from commercials to branded entertainment to digital content. He specializes in humor, dialogue, and performance, as well as automotive work, a natural extension of making his home in the Detroit area. Larry has also worked with many celebrities over the years including Leslie Neilsen, Derek Jeter, Spike Lee, Richard Petty, Toby Keith, and Cal Ripken.