Bruce MacWilliams earned his BA studying architecture, photography, and creative writing at Cornell University. He studied filmmaking at Columbia University School of the Arts. He went on to write and direct an independent feature film, The Last Hand, which was showcased at the Cannes Film Festival. Lions Gate Entertainment distributed The Last Hand domestically and internationally in 2000.
Biscuit Filmworks signed Bruce MacWilliams as a commercial director in 2002, and since then Bruce has directed more than 100 TV Commercials. At the 2003 Cannes Film Festival Bruce was selected by the Saatchi & Saatchi Agency as one of the best new commercial directors in the world. In 2004 Shots Magazine (London), in their Grand Prix Awards Edition, ranked Bruce MacWilliams the 3rd best new commercial director in the world. In 2011, Bruce directed a TV commercial campaign for Cox Communications that played during the Super Bowl, and won a Mark Award for best direction.
In 2009, along with directing several new commercials, Bruce directed and shot 11 more PSA’s for Rock4Change.Org to again raise a tremendous amount of awareness on the plight of the people of Darfur and Uganda. The 11 different PSAs have gained millions of hits across the internet on many sites including: Youtube and Facebook.
Bruce is also currently working on a feature film, Cut of the Butterfly.
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